New Research! Black Coffee Causes Psychopathic Behavior

Tobias finished charting his spreadsheet and grinned at the results. “Christina, it’s done!” he called.

Christina peered at the monitor and shrieked with joy. “Oh my Gosh! By every account, psychopathic behavior correlates sharply with people who preferred bitter tastes.” She hugged him. “This is our big break Tobias! You pretty up the graphs and I’ll begin the report. Maybe well make it in some science journals!”

“Pffffffffffft! Science journals?” Gunther launched himself towards the two research students from his desk across the room. “Bitter tastes and psychopaths? You guys are putting me to sleep over here!”

“Actually it’s pretty exciting. We’ve been working on this all semester!” Tobias protested and Gunther forced a hand into his face.

“No sugar smacks; your angle’s all wrong. What you’ve got is 100% Grade A pasteurized Click. Bait. First of all what is bitter? Dark chocolate? Black Coffee? People love their coffee. People have strong opinions on their coffee. What you need to do is drive a wedge between people. Paint a picture that pits people who like black coffee against the cream and sugar drinkers. You’ll be all over Facebook, Twitter, morning radio, water coolers, Keurig machines, everywhere! You want grant money? Here it is!” He pantomimed ‘making it rain’.

“Science and research are a thing of the past! This is the new science. Getting your story out as soon as you come to some sort of cursory conclusion is your top priority. The more sensational and divisive the better.” Gunther paused and leaned in whispering, “The more eyes, the better.”

“But, our research doesn’t offer an explanation between black coffee and psychopathy, Gunther!” Christina whined. “This is just a simple ANOVA correlation completed as a study for our undergrad statistics class. We’re hoping to get at least a B+.”

Gunther flapped his hands at Tobias, miming Christina while she talked. He waggled a finger at her, “Click. Bait.” Gunther slipped his sunglasses over his eyes. “Kids I gotta run.” Gunther stormed out of the room howling and chugging the last slug of lukewarm black coffee.

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Top Google Searches by Letter

While I was searching for the best words to go along with the letters for the Pop Culture Alphabet (which you should begin using when spelling your name over the phone), Google helped decide which words are the most popular.

Here are the most popular search terms, by letter, in the United States:

Amazon
Best Buy
Craigslist
Dictionary
Ebay
Facebook
Google
Hotmail
iTunes
Jet Blue
Kohls
Lowes
Mapquest
Netflix
Old Navy
Pandora
Qwop
Rei
Skype
Target
USPS
Verizon
Weather
Xbox
Youtube
Zappos

The obvious hack joke here is that we are a society that loves buying stuff, listening to music, social networks, we don’t know how to spell and there are some people that still use Mapquest.

Also, I’d be curious to find out how many people misspelled dictionary, while searching for a dictionary, and were surprised to find that google fixed the spelling for them but went ahead and searched for their word in dictionary.com anyway…

Showing results for dictionary. Search instead for dickshawnary

The strangest popular search was for Q – QWOP.  It’s a game where you guide a handicapped Olympic runner down a track by telling him which neurons to fire and which muscle to control.  My best run was 4.1 meters before crashing headfirst, and bleeding all over the clay.  Urban Dictionary has a much better description.  Given it’s the most searched for Q word on Google, apparently I was the only person who didn’t know about it.

Apparently it’s a 100 meter dash to a long jump. An Olympic first.