Today the Big Ten announced the new logo for the conference. So far the reviews extend from “there it is…” to “oh look a new logo…”.
The new logo is so painfully simple that folks have reported that they have almost done a double-take upon first beholding it, but quickly decided that they don’t need to look at it again. One look is enough when you could be eating a sandwich instead.
The Big Ten could have drafted students to come up with the logo – say a contest or prize. A contest between conference universities would have fostered healthy competition between schools and students, much like Big Ten sports do. Instead they held secret underground meetings with with a firm called Pentagram. The folks at Pentagram describe the method they used in creating the new logo:
“We fired up Microsoft word and chose a collegiate block font. I typed in BIG TEN but thought it looked too simple so I hit backspace a few times. I got up to go to the bathroom and have a cigarette. I sat back down at my desk and started playing Angry Birds on my iPhone. I got excited when I beat a hard level so I kicked my feet, which were sitting on the desk. It moved the mouse and the screen saver turned off. I saw the white Word document cursor blinking and remembered the work I had to do. I typed B1G, changed the font size, and messed with the colors a little. After lunch I emailed it to the guys at Big Ten and the rest is history! I was stoked dude!”
Pentagram seems innocent enough. A cursory glance at their website does not reveal any ties to the demonic arts. However, deception is the devil’s favorite tool. The old logo hid the number 11 inside in the negative space around the “T”. Pentagram chose not to hide a 12 inside of the logo (because it was too hard!)
The new logo is much more insidious. At first glance you don’t see anything wrong, but if you tilt the logo exactly 66 degrees to the left, you’ll see the numbers 666 pop out from the negative space.
Some say that the BCS is the devil. No one could have ever expected that the tough, yet friendly sports conference of the Midwest could be the harbinger of the end times. It is the goal of the Big Ten to gobble and enslave all of the colleges of the world into one conference, monitored by Big Brother BCS. They have been lying in wait for years waiting for this time to strike.
Soon the BCS computer will monitor, track, and ration all commerce between businesses and individuals. Soon no man or woman will be able to buy or sell goods or services without the Big Ten logo branded in their forehead or right hand.